Is your content doing more harm than good?

Sometimes we default to the convenience of a quick video on the iPhone or a scrappy photo. And often this can be a great way to capture the moment. But does posting this type of content align with your Brand, or does it do more harm than good. Here are ten questions to ask to help determine if your content is in line with your Brand. Let’s have some fun with it, shall we!

1. Is Your Content a Mirror Image of Your Brand?

Does your content reflect your brand's identity, values, and personality? Like a mirror, it should give an accurate reflection of what your brand stands for.

2. Is Your Content a Tasty Slice of Your Brand Pie?

Just as a delicious pie represents its flavors in each bite, your content should encapsulate the essence of your brand in every word, image, and video.

3. Is Your Content the Life of the Brand Party?

Imagine your brand as a party – is your content the vibrant, engaging guest who keeps the conversation going and the energy high?

4. Does Your Content Dress to Impress, Just Like Your Brand?

Your brand has a unique style. Does your content sport the same visual appeal and aesthetics that are consistent with your brand's look and feel?

5. Is Your Content a Page-Turner in the Brand Storybook?

Is your content as captivating as the most gripping storybook? Engaging content should leave your audience eager to read more.

6. Is Your Content the Guiding Star for Your Brand's Values?

Like a North Star, your content should align with and reinforce your brand's core values, guiding both your team and your audience.

7. **Does Your Content Walk the Talk, Just Like Your Brand Does?**

If your brand prides itself on being environmentally conscious, does your content reflect eco-friendly practices and messaging consistently?

8. **Is Your Content Better at Connecting the Brand Dots than a Puzzle?**

Your content should connect the dots between your brand's mission, offerings, and audience. It should make everything come together seamlessly.

9. **Is Your Content as Buzzworthy as a Beehive?**

Like a hive of bees, your content should create a buzz. It should be so engaging that it gets people talking and sharing it with others.

10. **Does Your Content Have the Brand's Back, Legally and Ethically?**

Ensure your content follows legal and ethical standards, much like your brand's commitment to moral integrity.

Evaluating your content through these fun questions can help you determine if it's truly representing your brand in the best way. Remember, while content quality is a priority, it can also be enjoyable and creative in the process.