Trust-Building
Foundational Content
“The important thing is that you've got a strong foundation
before you start to try to save the world or help other people.”
-Richard Branson
CRITICAL CONTENT ASSETS
Get to know our trust-building, marketing content video bundle. A series of high quality, original short form videos that pack a big punch for Brands. Designed to connect more deeply with your customers and prospects, this bundle of videos is custom produced to represent your Brand and products in a way that matters: with authenticity and value.
Why focus on creating trust?
Consumers are turning to Brands for expert guidance and leadership. As such, Brands are playing an increasingly more important role in people’s lives.
Are you positioned accordingly?
And have you recognized your opportunity?
“More than 80% of customers consider trust a deciding factor in their buying decisions, despite the fact that only 34% trust the brands they use.”
-Harvard Business Review
The benefits of creating Trust-building content in your marketing:
Build relationships with customers
Increase Brand quality perception
Streamline your sales process
“83% of marketers believe it’s more effective to create higher quality content less often.”
-The State of Marketing 2023 Report
The Bundle
Three pillar videos that can be positioned along the customer journey.
CUSTOMER JOURNEY:
Awareness Stage > Consideration Stage > Decision Stage
As your customers move toward making a decision, they should become increasingly more immersed in your Brand. People are seeking Brands that they can connect with more deeply, in a way that goes beyond just repeat purchases.
We want to use the following story-types to share your journey, show your values, and demonstrate your transparency (three key factors in conveying trust).
Origin
Story
This is the story of your Brand, the obstacles you overcame, and the passion for the work your Brand does in the world.
Mission & Vision
Story
This is why your Brand exists. How you deliver on your mission today and your ideal vision of the future that drives your success. We take viewers ‘behind the curtain’ for a peek into what makes your Brand tick.
Success (Impact)
Story
Conversations with your Brand’s fanatics, this is the story of how your Brand has a positive impact in the lives of your customers.
In some situations, this may also take the form of a testimonial.
The Look and Feel
Our approach is what we call documentary-style branded content. It will be expertly produced by a team with decades of experience in Film and TV production. It will include interviews with key stakeholders and a flowing, cinematic style that is designed to connect emotionally with its audience. It will look and feel like your Brand, including colour choices and graphics that are on-brand and seamlessly incorporated. The final product can live on your website, but also be versioned and “chunked” for social media.
“Authenticity can be the make-or-break factor in a brand's success”
-Forbes
Sample Videos
Below, discover an Origin Story and a Success Story - or in this case, a Patient Story.